Engineers at Ford Motor Company Use Computers to Build New

question 91

Multiple Choice

Engineers at Ford Motor Company use computers to build new car models in the virtual world before they are ever built in automobile plants.These engineers are using _____.

• A)flexible manufacturing systems
• B)computer-aided manufacturing
• C)computer-integrated manufacturing
• D)computer-aided design

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Definitions:

Market Segments

Divisions within a broader market, categorized by distinct characteristics such as demographics, needs, or preferences.

Product Attributes

Characteristics or features that define a product, including quality, size, design, and functionality.

Price Sensitive

The degree to which the demand for a product changes in response to changes in its price.

Differential Pricing

A pricing strategy in which a company sets different prices for the same product or service based on certain criteria such as customer segment, quantity purchased, or location.