MATCHING Complete the Following Using the Terms Listed

question 110

Multiple Choice

MATCHING
Complete the following using the terms listed.
-_____ refers to activities in which two or more parties give something of value to each other to satisfy perceived needs.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)utility
• G)marketing mix
• H)data mining
• I)consumer behavior
• J)ownership utility
• K)exchange process
• L)B2B
• M)lifetime value of a customer
• N)relationship marketing
• O)frequency marketing
• P)product-related segmentation

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Definitions:

Order Filling

The process of completing a customer's order, including picking, packing, and shipping the product.

Activity Rate

A rate used in activity-based costing to assign costs to cost objects, based on the activities required to produce each object.

Activity-Based Costing

A costing method that detects activities within an organization and allocates the cost of each activity to all products and services based on their actual usage.

Machine-Hours

A measure of the amount of time a machine is run during a specific period, used for costing and operational efficiency purposes.