Complete the Following Using the Terms Listed Below

question 106

Multiple Choice

Complete the following using the terms listed below.
-______ includes the actions and decision processes of buyers.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)end-use segmentation
• G)marketing mix
• H)data mining
• I)consumer behaviour
• J)ownership utility
• K)exchange process
• L)B2B
• M)person marketing
• N)mass customization
• O)frequency marketing
• P)co-marketing
• Q)co-branding

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Definitions:

Public Goods

Goods for which rivalry among consumers is absent and exclusion of nonpaying customers is difficult.

Federal Government

The national government of a federal country, which shares sovereignty with the sub-national governments (such as states or provinces) and usually has powers specifically delegated to it by a constitution.

Production Costs

The total expenses incurred in the manufacture of a product, including raw materials, labor, and overheads.

Wealthiest Counties

Refers to regions within a country that have the highest levels of income, wealth, and economic production.