MATCHING Complete the Following Using the Terms Listed

question 115

Multiple Choice

MATCHING
Complete the following using the terms listed.
-_____ is the ability of a good or service to satisfy the wants and needs of a customer.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)utility
• G)marketing mix
• H)data mining
• I)consumer behavior
• J)ownership utility
• K)exchange process
• L)B2B
• M)lifetime value of a customer
• N)relationship marketing
• O)frequency marketing
• P)product-related segmentation

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Definitions:

Disturbances In Emotion

Refers to variations from the normal emotional state, which can affect an individual's mental health and behavior.

Biological Perspective

An approach in psychology focused on understanding human and animal behavior through biological processes and structures.

Generalized Anxiety Disorder

A chronic psychological disorder characterized by excessive worry and anxiety about a variety of events or activities.

Amygdala

A region of the brain involved in experiencing emotions, particularly fear and pleasure.