Desmond Is Developing Several Different Marketing Strategies Based on Target

question 130

Multiple Choice

Desmond is developing several different marketing strategies based on target markets that differ in terms of lifestyles.He is segmenting the overall market by _____.

• A)demographics
• B)end-use
• C)psychographics
• D)product

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Definitions:

Appliances Store

An appliances store is a retail establishment specializing in the sale of electrical or mechanical devices used in homes for tasks like cooking, cleaning, or food preservation.

Daily

Occurring every calendar day or pertaining to the activities that take place within the span of a single day.

Heights

The measurement of an individual or object from base to top or from the ground to a specified point.

Weights

Objects used for resistance training or as a measure; often made of metal or other heavy materials to add resistance for strength training or to ensure accurate measurements.