Since Potential Customers Are Unaware of a Product During Its

question 135

Multiple Choice

Since potential customers are unaware of a product during its introductory stage,initial promotion concentrates on ________.

• A)reducing the size of an available market through selective advertising
• B)informing the market about the item and explaining its features,uses,and benefits
• C)communicating new uses for the product
• D)getting word-of-mouth referrals

---

Definitions:

Pulmonary Function Test

A test that evaluates a patient’s lung volume and capacity; used to detect and diagnose pulmonary problems or to monitor certain respiratory disorders and evaluate the effectiveness of treatment.

Lung Capacity

The total volume of air that the lungs can hold after maximum inhalation.

Chest X-ray

A radiographic image of the chest used to diagnose, monitor, and treat conditions affecting the chest and lungs.

Stylus

A pen-like instrument that records electrical impulses on ECG paper.