A Product Is a Bundle of Physical, Service, and Symbolic

question 111

True/False

A product is a bundle of physical, service, and symbolic attributes.

---

Definitions:

Reputation Analysis

Involves evaluating public perception and sentiment about a person, company, or brand through various data sources.

Brand Socialization

An indicator of a company's ability to interact with its online stakeholders through a reciprocal sharing of information that benefits both parties.

Business Community

The business community consists of individuals, companies, and organizations involved in commercial, industrial, or professional activities, often sharing common interests or goals.

Social Networks

Digital platforms that facilitate the creation of networks and the exchange of information among individuals and groups.