Examlex
A brand is generally just a name.
Inverse Relationship
A relationship between two variables in which an increase in the value of one variable leads to a decrease in the value of the other variable, and vice versa.
Type I Error
The mistaken dismissal of a correct null hypothesis, referred to as a "false positive."
Type II Error
A statistical mistake made by failing to reject a false null hypothesis, also known as a false negative.
Null Hypothesis
A default hypothesis that there is no significant difference or relationship, serving as the basis for statistical testing.
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