MATCHING Complete the Following Using the Terms Listed

question 38

Multiple Choice

MATCHING
Complete the following using the terms listed.
-Rather than relying on short-term price-cutting tactics like special sales or cents-off coupons,_____ is a strategy that is devoted to maintaining continuous low prices.

• A)breakeven analysis
• B)promotional mix
• C)volume objective
• D)institutional advertising
• E)EDLP
• F)creative selling
• G)point-of-purchase advertising
• H)skimming pricing
• I)pushing strategy
• J)pulling strategy
• K)integrated marketing communications
• L)publicity
• M)telemarking

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Definitions:

Social Decisions

Decisions made within a group or society that affect the welfare of the community and involve considerations beyond individual gain.

Ethical Principles

Fundamental guidelines that dictate behavior and conduct, often used to guide actions in professional and personal settings to ensure fairness, integrity, and respect.

Social Contract Ethical Theory

A theory in philosophy that posits the legitimacy of authority of the state over the individual is grounded in a contractual agreement among individuals in a society.

Ethical Lifestyle

A way of life or behavior that is conducted according to principles of what is morally right or acceptable, often involving conscious choices that promote sustainability and minimize harm to others.