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Explain the Difference Between Trade-Oriented Promotions and Consumer-Oriented Promotions

question 30

Essay

Explain the difference between trade-oriented promotions and consumer-oriented promotions.Provide an example of each.


Definitions:

Purchase Of Merchandise

The acquisition of goods intended for sale by a business, recorded as an increase in inventory.

Accounts Payable

A liability to a creditor, carried on an open account, usually for purchases of goods and services.

Cash Flows

The summed total of money flowing in and out of an enterprise, notably in terms of affecting its liquid assets.

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