The Following Are Two Elements of the Marketing Mix: ________

question 77

Multiple Choice

The following are two elements of the marketing mix: ________ is informing,persuading,and influencing a purchase decision;________ is the exchange value for a good or service.

• A)creative selling;order processing
• B)personal selling;non-personal selling
• C)promotion;price
• D)pushing strategy;pulling strategy

---

Definitions:

Nominal Wages

The amount of money an employee is paid before adjustments for inflation, reflecting the current value of money.

Real Wages

The purchasing power of wages, adjusted for inflation, showing how many goods and services can be bought with a unit of labor.

Phillips Curve

An economic theory suggesting an inverse relationship between the rate of inflation and the rate of unemployment within an economy.

Policy Makers

Individuals or bodies responsible for formulating and implementing public policies, laws, and regulations, often within governmental or legislative institutions.