Ford Is Running Ads Emphasizing That It Offers Longer Warranties

question 36

Multiple Choice

Ford is running ads emphasizing that it offers longer warranties than other automobile companies.This is an example of which promotional strategy objective?

• A)accentuate the product's value
• B)provide information
• C)stabilize sales
• D)differentiate the product

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Definitions:

Determining Characteristics

The essential attributes or qualities that define and distinguish a product, person, or concept.

Appropriate

Suitable or proper in the circumstances.

Overhead Costs

Indirect costs not directly tied to production, such as rent, utilities, and administrative expenses, necessary for running a business.

Continuous Manufacturing

A production system where materials flow continuously through an uninterrupted production process, aiming for high efficiency and constant output.