________ Involves an Unpaid Placement of Information Used to Stimulate

question 19

Multiple Choice

________ involves an unpaid placement of information used to stimulate demand for a product or service.

• A)Publicity
• B)Specialty advertising
• C)Point-of-purchase advertising
• D)Cause advertising

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Definitions:

Refractory Period

A time directly following stimulation in which a nerve or muscle is incapable of responding to more stimulation.

Synapse

The junction or region between the axon of one neuron and the dendrites or cell body of another, through which nerve impulses pass.

Depolarization

A decrease in the difference of electrical charge across a membrane, which can initiate an action potential in neurons.

Neural Membrane

The lipid bi-layer that encloses the cytoplasm of neurons, playing a key role in the transmission of electrical signals within the nervous system.