MATCHING Complete the Following Using the Terms Listed

question 133

Multiple Choice

MATCHING
Complete the following using the terms listed.
-_____ is a persuasive type of sales presentation that promotes a good or service whose benefits are not readily apparent or whose purchase decision requires a close analysis of alternatives.

• A)breakeven analysis
• B)promotional mix
• C)volume objective
• D)institutional advertising
• E)EDLP
• F)creative selling
• G)point-of-purchase advertising
• H)skimming pricing
• I)pushing strategy
• J)pulling strategy
• K)integrated marketing communications
• L)publicity
• M)telemarking

---

Definitions:

Capital Market

Refers to financial markets where long-term debt or equity-backed securities are bought and sold.

Households

The basic units of consumer decision-making in economics, often consisting of individuals or groups of people living together making joint economic decisions.

Funds

Funds refer to financial resources allocated for a specific purpose, such as investment or expenses.

Interest Rate

The percentage of principal charged by the lender for the use of its money or the rate earned on investments.