MATCHING Complete the Following Using the Terms Listed

question 107

Multiple Choice

MATCHING
Complete the following using the terms listed.
-Non-personal stimulation of demand for a good,service,place,idea,event,person,or organization by unpaid placement of information in print or broadcast media is called _____.

• A)breakeven analysis
• B)promotional mix
• C)volume objective
• D)institutional advertising
• E)EDLP
• F)creative selling
• G)point-of-purchase advertising
• H)skimming pricing
• I)pushing strategy
• J)pulling strategy
• K)integrated marketing communications
• L)publicity
• M)telemarking

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Definitions:

Days Sales Outstanding (DSO)

A financial measure that indicates the average number of days it takes a company to collect payment after a sale has been made.

Goodwill

An intangible asset that arises when a business is acquired for more than the fair value of its net identifiable assets, often attributed to brand reputation, customer relationships, and intellectual property.

Book Value

The value of a company or asset according to its financial statements, calculated as total assets minus intangible assets (patents, copyrights) and liabilities.

Financial Projections

Estimates of future income, expenses, and financial performance, often used for budgeting and investment decisions.