In the Movie, the Social Network, the Actor Portraying Mark

question 106

Multiple Choice

In the movie, The Social Network, the actor portraying Mark Zuckerberg is featured wearing products by Gap and the North Face. This form of promotion is known as ______.

• A) trade promotion
• B) institutional advertising
• C) creative selling
• D) product placement

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Definitions:

Wheel Formation

A structured communication pattern in which all messages flow through a central hub or leader before being relayed to other members of the group.

Information Control

The process of managing access to information, including its creation, distribution, and storage.

Legitimate Power

A form of authority where power is given based on a position held in an organization's hierarchy.

Power by Convincing

The ability to influence others’ actions, decisions, or opinions through argumentation and persuasion.