The Risk-As-Feelings Hypothesis Suggests That ____

question 153

Multiple Choice

The risk-as-feelings hypothesis suggests that ____.

• A)when evaluating risk, people tend to focus on the safe features of a situation (rather than the unsafe features)
• B)when evaluating risk, people completely disregard the probabilities of safe or unsafe outcomes actually occurring
• C)people ' s judgments about risk are overly conscious (with not enough attention paid to automatic assessments)
• D)people ' s judgments about risk are overly emotional (with undue attention paid to gut reactions)

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Definitions:

Financial Performance

A measure of how well a firm uses assets from its primary mode of business and generates revenues.

Recession

A period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters.

Marketing Department

A division within a company responsible for promoting and selling its products or services.

Lewin's Approach

A psychological methodology that suggests behavior is a dynamic balance of forces working in opposing directions.