One Technique That Advertisers Often Use to Influence Consumers Is

question 159

Multiple Choice

One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____. ​

• A)operant conditioning
• B)classical conditioning ​
• C)vicarious learning ​
• D)observational learning ​

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Definitions:

Charismatic/Value-Based

Leadership style that involves inspiring followers through a leader's personality, actions, and stated values.

Implicit Leadership Theory

The idea that people have preconceived notions and expectations about what qualities and behaviors constitute effective leadership.

Attributes

Traits or attributes that naturally belong to or are attributed to a person or an entity.

Behaviours

Observable actions or reactions of an individual or group in response to external or internal stimuli.