The Results of Festinger and Carlsmith's (1959)study of Cognitive Dissonance

question 83

Multiple Choice

The results of Festinger and Carlsmith's (1959) study of cognitive dissonance suggest that ____.

• A)if people are paid less for doing a questionable act, they will rationalize it more
• B)people will rationalize their own questionable behavior no matter how much they are paid to do it
• C)if people are paid more for doing a questionable act, they will rationalize it more
• D)if people are paid less for doing a questionable act, they will rationalize it less

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Definitions:

Activity Cost Pool

A grouping of individual costs based on the activities that drive those costs, used in activity-based costing.

Direct Labor Rate

The cost per hour for labor directly involved in manufacturing a product or providing a service.

Direct Materials Cost

The cost of raw materials that are directly used in the manufacture of a product and are easily traceable to it.

Total Overhead Applied

The total amount of manufacturing overhead costs allocated to individual jobs or products based on a predetermined overhead rate.