When Advertisers Need to Help Sell a Low-Quality Product, They

question 55

Multiple Choice

When advertisers need to help sell a low-quality product, they often make ads that use loud music and distracting images (as opposed to ads that explicitly and straightforwardly discuss the features of the product) . This is probably a good strategy because it is likely to foster ____ processing of the ad's claims and in turn to ____.

• A)automatic; encourage emotional attachment to the product
• B)automatic; prevent people from doubting the validity of the claims
• C)deliberate; encourage emotional attachment to the product
• D)deliberate; prevent people from doubting the validity of the claims

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Definitions:

Sales Finance Company

A company that provides financing to customers to purchase goods, often through loans or leases.

Equity Investors

Individuals or entities that invest money into a business in exchange for ownership shares, participating in its profits and losses.

Management Team

A group of individuals in a company holding managerial positions, responsible for strategic decision-making and overseeing operations.

Plant Improvement Loans

Loans specifically aimed at financing the upgrades or expansion of physical industrial facilities to enhance productivity or capacity.