In One Study, One Group of Homeowners Was Asked If

question 103

Multiple Choice

In one study, one group of homeowners was asked if they would put a small sign on their doors that said, "BE A SAFE DRIVER." Another group of homeowners was not asked to display this sign. Then, a few weeks later, everyone in both groups was asked if a large, poorly lettered sign stating, "DRIVE CAREFULLY," could be displayed in their yard. Most people who had received and granted the first request were quite willing to have the larger sign in their yard. In contrast, those who had not had the first request with the small sign tended to say "no" to displaying the larger sign. This study was about which social influence technique?

• A) foot-in-the-door
• B) low-balling
• C) bait-and-switch
• D) labeling

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Definitions:

Financial Information

Data pertaining to the monetary transactions, assets, liabilities, and overall financial health of an entity.

Debt-to-Equity Ratio

A financial ratio indicating the relative proportion of shareholders' equity and debt used to finance a company's assets.

Financial Information

Data concerning the financial status and performance of an individual or organization, including income, expenses, and assets.

Financial Statement Analysis

The process of examining a company's financial statements to assess its performance, health, and value, typically including ratio analysis and comparison to industry benchmarks.