Examlex
According to the text, fear-based messages (e.g., messages about the dangers of smoking) are almost always highly effective.
Proposition
A statement or assertion that expresses a judgment or opinion, or in logic, a declarative sentence that is either true or false.
Truth
Truth refers to the state or quality of being in accordance with fact or reality.
Ad Hominem Fallacy
A fallacy in reasoning where the argument is directed against a person rather than the position they are maintaining.
Credibility
The quality of being trusted and believed in, often based on a reputation for honesty and integrity.
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