Examlex
This system is a flexible tool for data analysis,since its reports do not have a fixed format.
AVE
Short for Advertising Value Equivalency, a measure used to compare the value of public relations outputs to the cost of media space or time if the same exposure were bought as an advertisement.
PR Value
The perceived value generated through public relations activities, often quantified by media exposure, brand visibility, and impact on public opinion.
Gatekeepers
Individuals or policies that control access to information, resources, or decision-making processes within an organization.
Owned Content
encompasses materials like videos, articles, and social media posts that are produced and controlled by an organization or individual for branding and marketing purposes.
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