Customer Relationship Management Is the Use of Information About Customers

question 125

True/False

Customer relationship management is the use of information about customers to create marketing strategies that develop and sustain desirable customer relationships.

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Definitions:

Male Primary Provider

A social and economic concept that men should be the main earners or breadwinners in a family unit.

Total Fertility Rate

A demographic measure that calculates the average number of children a woman is expected to have during her lifetime, based on current birth rates.

Average Number

A mathematical concept referring to the result obtained by dividing the sum of several quantities by their number; commonly used to describe the central tendency or typical value of a set of numbers.

Lifetime

The duration or period of time that an individual lives or a thing exists.