A Target Market

question 74

Multiple Choice

A target market

• A) involves a large number of customers.
• B) is a specific group of customers on whom an organization focuses its marketing efforts.
• C) already has several competitors vying for customers' business.
• D) is the same as a salesperson's prospective client list.
• E) is a customer group classified as people with similar demographic characteristics.

---

Definitions:

Melanoma

A type of skin cancer that develops from the pigment-containing cells known as melanocytes.

Least Squares Method

A mathematical approach used to find the best-fitting line through a set of points by minimizing the sum of the squares of the offsets (residuals) between the observed and predicted values.

Scatter Diagram

A graphical representation using dots to show the relationship between two sets of data.

Regression Models

Statistical techniques used for modeling and analyzing the relationships between a dependent variable and one or more independent variables.