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Scenario 1.1 Use the Following to Answer the Questions

question 54

Multiple Choice

Scenario 1.1
Use the following to answer the questions.
Greensprings Cemetery in upstate New York offers a full-service funeral and burial that is non-toxic to the environment. All materials used in the burial are natural and will decompose with no negative impact. Greensprings' service is relatively new in the United States, but services of this type are common in Great Britain. A typical burial in Greensprings' cemetery includes a casket made from bamboo, wicker, paper, or other natural material. There are no headstones of stone or concrete that will detract from the landscape, but trees and plants as "markers" are allowed. The cost for a burial at Greensprings is approximately $3,000, compared to about $6,000 at most traditional cemeteries. Although business was slow at first, Greensprings is now experiencing an increase in the number of burials, due to referrals and a newly-developed website. The owners of Greensprings were previously in the cemetery business, and are active conservationist and wanted to make their business more sustainable. After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1. A new website has helped Greensprings' pre-planned funeral business grow. This would come under which of the following marketing mix variables?

Definitions:

U.S. Facebook Users

Individuals in the United States who use the social networking site, Facebook, to connect with others, share content, and engage in social activities online.

Positive Moods

Emotional states that are characterized by feelings of happiness, contentment, and optimism.

Thursdays

The fifth day of the week following Wednesday and preceding Friday, according to the international standard ISO 8601.

Wednesdays

The fourth day of the week, coming between Tuesday and Thursday.