The Successful Marketer Understands That the Key to Her Success

question 39

Multiple Choice

The successful marketer understands that the key to her success is the relationships her firm is able to develop with current customers and potential customers. Moreover, her goal is to achieve the full potential of each of these relationships for the benefit of the firm. This marketer clearly understands

• A)that the only way for the firm to increase profits is to constantly acquire new customers.
• B)that customers' needs, desires and habits are homogeneous.
• C)that customer loyalty leads to increasing long-term profitability for the firm.
• D)that data is of limited use in helping the firm understand the needs of customers.
• E)that customer lifetime value includes only the value of what customers purchase from the firm.

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Definitions:

Extensive Detail

Providing a large amount of information and specifics about a particular subject or topic.

Numbers and Dates

Numerical data and specific points in time, often used in documents and communications to provide clarity and precision.

Awkward Moment

An uncomfortable or embarrassing situation that arises in social interactions.

Other Cultures

The characteristics, traditions, languages, and customs of groups of people that are different from one's own.