Creating Long-Term Relationships with Customers Is a Key Component to Surviving

question 119

Multiple Choice

Creating long-term relationships with customers is a key component to surviving and thriving in today's competitive business landscape. One tactic many companies are deploying is the use of membership or loyalty programs where customers can accumulate points and receive discounts or free merchandise. For example, Omni Hotels encourages customers to join their membership program and provide key contact information such as their e-mail, address, and phone number. Omni Hotels offers benefits such as upgrades and free room nights based on the number of stays or points a customer has accumulated. This example demonstrates how Omni Hotels is utilizing

• A)marketing mix deployment.
• B)customer relationship management.
• C)marketing technology.
• D)competitive insight.

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Definitions:

Physically Attractive

Having qualities that appeal to the senses, especially sight, often conforming to societal standards of beauty.

Helper

A person or thing that provides assistance or support.

Audience Inhibition

The phenomenon where people are inhibited from expressing their thoughts or feelings in front of others due to fear of disapproval or embarrassment.

Offering Help

The act of providing assistance or support to someone in need voluntarily.