After Determining That Consumers Had Concerns About Fat and Carbohydrates

question 36

Multiple Choice

After determining that consumers had concerns about fat and carbohydrates, Piada's Pizza began offering a low-fat, low-carb pizza product. The creation of this new product was the result of

• A)a competitive advantage.
• B)a well-defined mission statement.
• C)good strategic planning.
• D)a market opportunity.
• E)opportunistic behavior.

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Definitions:

Systematic Desensitization

A therapeutic method used to reduce phobia or anxiety through gradual exposure to the feared object or situation paired with relaxation techniques.

Rational-Emotive Behavioral Therapy

A form of psychotherapy that identifies irrational beliefs, challenges them, and encourages adopting more rational and adaptive beliefs.

Transference

In psychotherapy, the process by which patients project feelings and attitudes from a past relationship onto their therapist.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety through gradual exposure to the feared object or situation paired with relaxation exercises.