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Givency, a Marketer of High-Fashion Products, Achieved a Company Turnaround

question 16

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Givency, a marketer of high-fashion products, achieved a company turnaround by ensuring that its brand had the same image and proper display around the world. It also lowered prices on some items, like handbags, to be more competitive. This illustrates a company working to develop a marketing mix that is both ____ and ____.


Definitions:

Player Substitutions

The act of replacing one player with another during a game, common in team sports, to adjust strategies or enhance performance.

Specialization

A process in which individuals, organizations, or countries focus on producing a limited range of goods or services, aiming to increase efficiency and expertise.

Production

The method of merging different materials and non-material elements (such as designs and expertise) to create products for use.

The Wealth of Nations

"The Wealth of Nations" is a seminal book by Adam Smith, where he examines the nature and causes of the wealth of nations, laying the foundations of classical economics.

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