SUP ATX Is the Largest Stand-Up Paddle Board Maker Based

question 9

Multiple Choice

SUP ATX is the largest stand-up paddle board maker based in Austin, Texas, that markets their products directly to consumers via their website. SUP ATX mission is to spread the sport of stand up paddle surfing from oceans to lakes and rivers around the world. Stand up paddle surfing or boarding is a relatively new sport but is growing due to the relatively low price of the boards, ease in transportation and storage of the boards as well as the sport providing a fun way to exercise and allow users to enjoy the outdoors. Which of the following would be the "best" target market for SUP ATX paddle board products?

• A)​active adults aged 24 to 40 who enjoy outdoor recreational activities
• B)​high school students aged 15 to 18 who are looking for alternatives to traditional sports activities
• C)​sporting goods retailers such as Dicks Sports who are seeking new products to sell in their retail stores
• D)​professional surfers who compete in surfing competitions across the globe

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