The American Eagle Chain of Retail Stores Has a Reputation

question 89

Multiple Choice

The American Eagle chain of retail stores has a reputation as one of the "coolest" brands according to Teen Research Unlimited. Their stores feature quality merchandise, the latest trends, must-have styles, and the hottest deals for its shoppers. The retail stores are typically found in shopping malls across the country and are comfortable places to shop-featuring interesting displays, pop music, and bright lights. American Eagle's selection of denim is the most popular product appealing to both genders and has helped them achieve double-digit growth. Which of the following would most likely be the "best" target market for American Eagle?

• A)Men and women aged 40 to 60
• B)Children aged 12 or under
• C)Mand women aged 16 to 22
• D)Active seniors-men and women aged 61 or older

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