A First-Mover Advantage Is

question 124

Multiple Choice

A first-mover advantage is

• A)the ability of later market entrants to achieve long-term competitive advantages by not being the first to offer a certain product in a marketplace.
• B)the ability of an innovative company to achieve long-term competitive advantages by being the first to offer a certain product in the marketplace.
• C)the result of a company matching a core competency to opportunities it has discovered in the marketplace.
• D)a combination of circumstances and timing that permits an organization to take action to reach a particular target market.
• E)the selection of a target market and the creation of a marketing mix that will satisfy the needs of that target market.

---

Definitions:

Possible Selves

Self-schemas for whom one may be in the future; these include the ideal self and the ought self.

Promotion Focus

An orientation to actively pursue valued goals thought to arise when we compare our actual self to our ideal self.

Ideal Self

A person's conception of how they would like to be, often serving as a standard for self-guidance and evaluation.

Prevention Focus

An orientation to avoid doing harm thought to arise when we compare our actual self to our ought self.