Jonathon's Coffee Shop Wants to Increase Customer Satisfaction

question 114

Multiple Choice

Jonathon's Coffee Shop wants to increase customer satisfaction. Currently, only 75% of customers indicate they are satisfied with the services offered. In the next six months, it plans on implementing a number of changes to improve its services. Jonathon's Coffee plans to implement a survey at the end of the six-month period to determine whether customer satisfaction has improved. Jonathon's wants 90% of its customers to indicate they are satisfied with its service. This is an example of a ________________.

• A)core competency
• B)strategic window
• C)marketing plan
• D)marketing objective
• E)marketing control

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Definitions:

Credit Terms

The conditions, including payment deadlines and interest, under which credit is extended by a seller to a buyer.

Exchange Rate

The price of one country's currency expressed in another country's currency.

Spot Rate

The current market price at which a particular asset can be bought or sold for immediate delivery.

Closing Rate

The spot exchange rate at the end of the reporting period.