The Boston Consulting Group's Matrix Is Based on the

question 109

Multiple Choice

The Boston Consulting Group's matrix is based on the

• A) idea that a firm's market share and market attractiveness are the important factors for a marketing strategy.
• B) assumption that a firm's actions have a profitable impact on marketing strategy.
• C) business position and market attractiveness of the firm.
• D) philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.
• E) idea that a product's market growth rate and market attractiveness determine the marketing strategy.

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Definitions:

Effective Negotiation

The process of discussing and coming to a mutual agreement between parties with differing interests, through effective communication, strategy, and compromise.

Planning

The process of setting objectives and determining the actions necessary to achieve them.

5P Checklist

A tool or framework used to ensure that important factors or aspects of a task or project are considered; typically, referencing people, process, product, price, and place.

Conflict Trigger

A specific event, action, or communication that initiates conflict or exacerbates an existing conflict within a group or between individuals.