According to the Boston Consulting Group, Marketers May Classify Their

question 45

Multiple Choice

According to the Boston Consulting Group, marketers may classify their products as all of the following except

• A) dogs.
• B) cash contributors.
• C) question marks.
• D) stars.
• E) cash cows.

---

Definitions:

Time And Material Pricing

A pricing method where a project is billed based on the actual time spent and the materials used.

Body Shop

Typically refers to a repair shop specializing in the repair and finishing of automobile bodies.

Cost-Plus Pricing

A pricing strategy where the selling price is determined by adding a specific markup to a product's total cost.

Full Cost

The total cost of production that includes direct and indirect costs, such as raw materials, labor, and overhead expenses.