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Scenario 2.2 Use the Following to Answer the Questions

question 2

Multiple Choice

Scenario 2.2
Use the following to answer the questions.
EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport,such as hang-gliding,bungee jumping,skydiving,and motocross.Adrian Moss,EXperience Limited's owner,has just finished developing the strategic plan,including marketing objective of growing his customer base by 15% during the coming year.He believes that the best way of reaching that objective is to promote to the college-aged student.In the past,the majority of his sales have been to males under the age of 29,participating in hang-gliding and bungee jumping at various tourist locations.He wants to expand his skydiving and motocross tours,but isn't sure whether or not the expansion will be profitable.He currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company.
-Refer to Scenario 2.2.According to the BCG matrix,the hang-gliding and bungee jumping tours have been a ____ for EXperience Limited,while the skydiving and motorcross tours represent a ____.

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Definitions:

Stockholders’ Equity

The ownership claim of shareholders on total assets. It is to a corporation what owner’s equity is to a proprietorship.

Cumulative Preferred Stock

A type of preferred stock that entitles shareholders to receive dividend arrearages in full before any dividends can be issued on other shares.

Par Value

The nominal or face value of a stock or bond, as stated by the issuing company.

Dividends Received

Earnings distributed to shareholders from the investments in other companies.