Analyzing Demographic Information, Customer Needs, Preferences, and Behaviors with Respect

question 68

Multiple Choice

Analyzing demographic information, customer needs, preferences, and behaviors with respect to product design, pricing, distribution, and promotion is which of the following parts of strategic planning?

• A) Assessing organizational resources and opportunities
• B) Managing marketing implementation
• C) Establishing mission and goals
• D) Developing a written document known as the marketing plan
• E) Developing marketing objectives and marketing strategies

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Definitions:

DfA

Stands for "Design for All", which is an approach to design that aims to make products and environments accessible to as many people as possible, regardless of age, ability, or status.

DfWG

Degrees of Freedom Within Groups, a term used in statistics to describe the number of independent values or quantities which can vary in the analysis without violating any given constraints.

Mean Square

A measure used in ANOVA that is calculated by dividing the sum of squares by its degrees of freedom.