Which of the Following Describes the Relationships Among the Three

question 40

Multiple Choice

Which of the following describes the relationships among the three planning levels, from broadest to narrowest?

• A) marketing strategy; corporate strategy; business-unit strategy
• B) corporate strategy; marketing strategy; business-unit strategy
• C) business-unit strategy; corporate strategy; business-unit strategy
• D) corporate strategy; business-unit strategy; marketing strategy
• E) marketing strategy; business-unit strategy; corporate strategy

Identify the utilization and importance of various tools (e.g., crossover charts, time-function mapping) in process selection and improvement.

Recognize the principles behind mass customization and the importance of modular design in its execution.

Grasp the concept of service productivity strategies, including postponement and service blueprinting.

Understand the significance of process maps and their enhancement with time and customer interaction components.

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Definitions:

Social Media

Websites and applications that enable users to create and share content or to participate in social networking.

Real-World Experience

Practical or actual experience as opposed to theoretical knowledge, gained through direct sensory engagement with the environment.

Passion

A powerful feeling or emotion, often driving enthusiasm or desire for something.

Perseverance

Persistent determination in doing something despite difficulty or delay in achieving success.