Marketers at Unilever Have Just Finished Up with a Nationwide

question 191

Multiple Choice

Marketers at Unilever have just finished up with a nationwide survey of their customers to determine the potential viability of a new product. Now the marketers must go over the data, tabulate the results, and form conclusions on whether the product idea should advance to the next level. What part of the environmental monitoring process is Unilever in at this stage?

• A)Environmental scanning
• B)Competitive analysis
• C)Reactive screening
• D)SWOT analysis
• E)Environmental analysis

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Definitions:

Par Value

The nominal or face value of a bond, stock, or coupon as stated by the issuer, which is often used to calculate interest payments.

Annual Coupon Payments

The fixed interest payments made by a bond issuer to the bondholders at regular intervals over the life of the bond.

Positive Slope

In graph terms, a positive slope indicates that as one variable increases, the other variable also increases, demonstrating a direct relationship.

Economy

The system of production, distribution, and consumption of goods and services within a particular region or country.