Three Primary Methods of Collecting Information for Environmental Scanning Are

question 7

Multiple Choice

Three primary methods of collecting information for environmental scanning are

• A) marketing research, company records, and advance orders.
• B) secondary sources, company records, and observation.
• C) executive knowledge, media, and marketing research.
• D) observation, secondary sources, and marketing research.
• E) company database, executive knowledge, and research.

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Definitions:

Interaction Effect

In statistics, the effect that occurs when the impact of one independent variable on a dependent variable varies depending on the level of another independent variable.

Independent Variable

The variable that is manipulated or changed in an experiment to see its effects on the dependent variable.

Factorial ANOVA

A statistical method for comparing the means of multiple groups across two or more independent variables.

Univariate

Describes analyses conducted with a single variable to describe its distribution, central tendency, and variability.