Examlex
A firm is trying to determine whether it would be advantageous to adopt a new computer system with advanced software. It is investigating how this computer system will improve its own operational efficiency. It is also examining trends in the industry to determine the impact that adopting this computer system might have on customers and society at large. The firm is engaging in _______________.
Conformity
The act of changing one's behavior or beliefs in order to match those of others, typically as a result of real or imagined group pressure.
Door-In-The-Face Technique
A compliance method whereby a large request is made knowing it will be refused so that a subsequent, smaller request is more likely to be accepted.
Large First Request
A persuasion technique where a more significant request is made initially, expected to be refused, followed by a smaller request, which seems more reasonable by comparison.
Social Norms
Unwritten rules that govern the behavior of individuals within a society or group, guiding what is considered acceptable or unacceptable behavior.
Q10: A marketing objective need not be consistent
Q11: At a single point in time, a
Q63: Descriptive research can be used to better
Q90: What type of competitive structure exists when
Q93: All the elements, individuals, or units of
Q100: Which of the following sales forecasting techniques
Q123: Distribution, price, promotion, and product are all
Q135: Credit increases current buying power at the
Q146: Wilson Window and Siding Company is a
Q211: A firm wants to build a subsidiary