AT&T Uses Its Sales Reports Broken Down by Geographic Regions

question 67

Multiple Choice

AT&T uses its sales reports broken down by geographic regions as part of its marketing research to determine which markets are most rapidly adopting high-speed Internet connections. In this example, AT&T is using

• A)internal sampling.
• B)internal primary data.
• C)external secondary data.
• D)external primary data.
• E)internal secondary data.

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Definitions:

Neutral Audience

A group of readers or listeners who neither strongly support nor oppose the message being communicated, requiring a balanced approach.

Receptive Audience

A group of individuals who are open and willing to listen to or accept the information presented to them.

Meeting Minutes

A written record of the main points, decisions, and actions agreed upon during a meeting.

Individuals Present

The number or makeup of people currently at a location, event, or within a specific group or organization.