If a Research Method Measures What It Is Supposed to Measure

question 169

True/False

If a research method measures what it is supposed to measure, it is said to be reliable.

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Definitions:

Internal Locus

Refers to the belief that one's own actions or choices directly influence the outcomes in their life, as opposed to external forces.

Situational Factor

External influences that can impact consumer behavior or the outcome of marketing decisions at a given time.

Functional Needs

The basic requirements that products or services must meet to be considered useful and satisfactory by consumers.

Psychological Needs

Fundamental human motivations that drive behavior, such as the need for esteem, belonging, and self-actualization.