The Final Step in the Marketing Research Process Is to Assess

question 68

True/False

The final step in the marketing research process is to assess the ethicality of the data collection phase.

---

Definitions:

Demand Curve

A graphical representation that shows the relationship between the quantity of a good that consumers are willing to purchase and its price.

Consumers

Individuals or groups who purchase goods and services for personal use and not for manufacturing or resale purposes.

Microeconomic Theory

The study of individual, household, and firm behaviors in decision making and allocation of resources.

Emphasis

A special importance, value, or prominence given to something.