Bloomingdale's Wants to Learn About Its Consumers' Attitudes Toward Online

question 99

Multiple Choice

Bloomingdale's wants to learn about its consumers' attitudes toward online purchases. There are numerous studies that are available about consumers and online buying, but Bloomingdale's believes its customers might be different from the usual online consumer profile, so they decide to conduct their own study. If Bloomingdale's were to use the available data about consumer attitudes, it would be using ___ data; however, if Bloomingdale's does its own study it would collect ______ data.

• A)descriptive; primary
• B)experimental; descriptive
• C)secondary; primary
• D)primary; secondary
• E)secondary; descriptive

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Definitions:

Group Life

Refers to the social behavior and dynamics observed within groups of individuals, including social structures, roles, and interactions.

Identity

The sum of characteristics and experiences that define an individual or group, including aspects of social, cultural, and personal identity.

Self-Evaluations

The process by which an individual assesses their own performance, attributes, and actions in accordance with their personal standards and expectations.

Parental Styles

The patterns of behavior and strategies that parents use to raise their children, including authoritative, authoritarian, permissive, and uninvolved styles.