Nielsen Marketing Research Is Concerned About Using Surveys to Conduct

question 48

Multiple Choice

Nielsen Marketing Research is concerned about using surveys to conduct a marketing research project because

• A) fewer people are willing to participate.
• B) primary data are so much cheaper and easier to gather.
• C) survey data collection is highly inaccurate.
• D) survey data do not provide in-depth responses.
• E) the survey method has been replaced by the Internet.

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Definitions:

Waist-to-Hip Ratio

A measurement calculated by dividing the circumference of the waist by that of the hips, used as an indicator of health and fertility.

Judgments

The act or process of forming an opinion, conclusion, or decision after considering the available evidence or facts.

Attractiveness

The quality of being pleasing or appealing to the senses, particularly in a physical or aesthetic sense.

Propinquity Effect

The tendency for people to form close relationships with those who are geographically close to them.