High-Volume Data Collected from Social Networks, RFID, Retailer Scanning, Purchases

question 165

Multiple Choice

High-volume data collected from social networks, RFID, retailer scanning, purchases, logistics, and production that marketers can use to discover unique insights and make more knowledgeable marketing decisions is best characterized as

• A)secondary data.
• B)sampling data.
• C)single-source data.
• D)big data.
• E)marketing analytics.