Standards by Which to Judge the Reliability Marketing Research Include

question 179

Multiple Choice

Standards by which to judge the reliability marketing research include the developed by the American Marketing Association to promote ethical research.

• A)questionnaire construction
• B)single-source data
• C)analytic software
• D)sampling method
• E)code of conduct

---

Definitions:

Transference

A phenomenon in psychotherapy where clients project feelings or attitudes from past relationships onto their therapist.

Primary Caregivers

Individuals who provide the majority of care and nurturing to a child, often parents but can include other adults.

Object Relations

A branch of psychodynamic psychology focusing on how internalized relationships with significant others influence emotions and behavior.

Caregiver Relationships

The dynamics and interpersonal interactions between an individual who provides care and the recipient of care, often involving emotional, physical, and social support.