Which One of the Following Statements About Marketing Information Technology

question 158

Multiple Choice

Which one of the following statements about marketing information technology is true?

• A)Big data refers to financial data that includes large dollar amounts.
• B)Marketing information systems typically include databases.
• C)The Internet is a good source for qualitative data but not quantitative data.
• D)Social media is one type of a decision support system.
• E)"Big Data" refers to the large numerical figures that can be stored in a database.

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Definitions:

Abraham Maslow

An American psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.

Arousal Theory

A theory of motivation that suggests people seek to maintain an optimal level of arousal, not too high or too low, for optimal performance.

Instinct

An innate, typically fixed pattern of behavior in animals in response to certain stimuli, not learned through experience.

Homeostasis

The process by which living organisms regulate their internal environment to maintain a stable, constant condition.